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BUDWEISER Is this Cheers on You?

Who would've thought that drinking a beer could save a life?

Bone marrow donation are unfortunately not as common as they could be. People tend to think it's a painful procedure, when in reality all that's is needed is a bit of DNA. For this reason, Budweiser has created a campaign to facilitate donation, using only a beer can. Creating a new packaging with a resealable top and all you need inside to become a donor.

Simple, fast and uncomplicated.

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Art Director: Adriana de Oliveira, Marta Berardini

Copywriter: Sofia Minoli

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