BUDWEISER Is this Cheers on You?
Who would've thought that drinking a beer could save a life?
Bone marrow donation are unfortunately not as common as they could be. People tend to think it's a painful procedure, when in reality all that's is needed is a bit of DNA. For this reason, Budweiser has created a campaign to facilitate donation, using only a beer can. Creating a new packaging with a resealable top and all you need inside to become a donor.
Simple, fast and uncomplicated.
Art Director: Adriana de Oliveira, Marta Berardini
Copywriter: Sofia Minoli