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THE CASE FOR HER The Nation Bleeds
Yet it is meant to be kept under wraps.
A campaign made to destigmatise the natural, essential process of menstruation in different countries across the world. Despite the spread of awareness and other effort by numerous organizations, menstruations is still treated as an uncomfortable, if not a taboo topic.
Research told us that most nations are personified as a female figure, a figure that the citizens take pride in, but also don't take her to be a woman like the rest.



Art Director: Adriana de Oliveira, Adela Fataliyeva
Copywriter: Isha Shama
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